Cookie Policy
Website Cookie Transparency Notice
Overview
Willowserve Solutions Ltd uses cookies and similar technologies on www.willowserve.solutions to make your visits more useful and to help us improve our services. This notice explains what these technologies are, why we use them, and what choices you have.
If you’re unfamiliar with cookies, think of them as small preferences files that websites store on your device to remember things about you—like your language preference or items in a shopping cart. They help websites work more smoothly and give us insights into how people use our services.
This notice works alongside our Data Protection and Privacy Statement. For information about how we handle your personal information more broadly, please see that document.
What Technologies Are We Using?
Cookies
These are text files stored on your computer, phone, or tablet. Websites can read them when you visit, allowing them to recognize you or remember your preferences.
Similar Technologies
We may also use:
- Web beacons (tiny, invisible images that track whether content was viewed)
- Browser storage (modern browsers can store data locally on your device)
- Pixel tags (similar to web beacons, used mainly in emails)
For simplicity, we refer to all of these collectively as “cookies” in this notice.
Categories of Cookies We Deploy
Category 1: Essential / Technical Cookies
These cookies are necessary for www.willowserve.solutions to function at all. Without them, parts of the site won’t work as intended.
Examples:
- Session cookies that keep you logged in (if you have a user account)
- Security cookies that detect and prevent fraudulent activity
- Cookies that remember your language selection
- Cookies that track what you’ve put in a form to prevent data loss if your session times out
Set by: Willowserve Solutions Ltd and essential third-party providers (hosting infrastructure)
Duration: Usually deleted when you close your browser, though some may persist for a few weeks
Your choice: You can’t disable these without breaking core website functionality. However, your browser might still give you the option to see or delete them.
Category 2: Performance & Analytics Cookies
These track how people use www.willowserve.solutions which pages are popular, where people come from, what they click on, how long they stay. This helps us understand our audience and fix problems.
Examples:
- Google Analytics cookies (if we’ve installed Google Analytics)
- Hotjar heatmap cookies (if we track user interactions)
- Custom cookies we set to log page views and button clicks
What we measure:
- Which pages visitors view most
- How long the average visitor spends on each page
- Browser types and device types
- Referring websites
- Search terms used to find us
- Error messages encountered
Set by: Willowserve Solutions Ltd and analytics providers (Google, Hotjar, etc.)
Duration: Typically 6 months to 2 years
Data privacy: Analytics data is typically anonymized, meaning it’s not directly linked to your name. However, if you’re logged into a Google or other account while visiting, that company may link your activity to your account. See the relevant provider’s privacy policy.
Your choice: You can opt out (see Section “Managing Your Preferences” below)
Category 3: Marketing & Advertising Cookies
These are used to show you relevant content, track which of our campaigns are effective, and sometimes to serve you targeted ads on other websites.
Examples:
- LinkedIn Insight Tag (if we track LinkedIn visitor engagement)
- Facebook Pixel (if we retarget visitors via Facebook)
- Google Ads cookies (if we run Google advertising campaigns)
- Our own cookies that track which emails or campaigns led someone to our site
What we track:
- Which specific pages or content pieces you viewed
- Whether you clicked on an email we sent
- Whether you filled out a form or took another action we care about
- Which ads led you to our site
Set by: Willowserve Solutions Ltd and advertising platforms (LinkedIn, Facebook, Google)
Duration: Usually 30 days to 2 years
Your choice: You can opt out of marketing cookies (see below). However, if you disable these, you may still see ads—they just won’t be tailored to you.
Category 4: Social Media Cookies
If our website includes buttons to share content on social media (like a “Share on LinkedIn” button) or embedded social media content, social media companies set cookies to track your interaction.
Examples:
- LinkedIn share button cookies
- Facebook like/share button cookies
- Twitter/X embed cookies
- YouTube video embed cookies
Set by: LinkedIn, Facebook, Twitter, YouTube, and other social platforms (not by us)
Your choice: These are controlled by the social media companies. You can visit their sites to manage your preferences, or disable cookies in your browser.
How We Obtain Your Permission
Cookie Consent Banner
When you first visit www.willowserve.solutions, a banner appears asking about your cookie preferences. You can:
- Accept All – Accept cookies in all categories (essential, analytics, marketing, social)
- Accept Essential Only – Accept only the cookies required to run the site
- Manage Preferences – Choose which categories you’re comfortable with
Your choice is remembered using a cookie so you won’t be asked again (unless you clear your browser’s stored data).
No Consent = No Tracking
If you don’t consent to non-essential cookies, we won’t set them on your device.
Managing Your Cookie Preferences
Change Your Mind Anytime
You can update your choices at any time:
- Look for a “Cookie Settings” link on our website (usually in the footer)
- Use your browser’s privacy settings to delete cookies we’ve set
- Contact us to request preference changes
Browser Controls
Most browsers let you:
- Block all cookies
- Block cookies from third parties only
- Delete stored cookies
- Receive a notification when a site tries to set a cookie
How to adjust your browser:
- Chrome: Settings > Privacy and Security > Cookies and Other Site Data
- Firefox: Preferences > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and Website Data
- Edge: Settings > Privacy, Search & Services > Cookies and Other Site Data
- Internet Explorer: Tools > Internet Options > Privacy > Settings
Important: Disabling cookies may break parts of our website or prevent you from using certain features.
Industry Opt-Out Tools
For targeted advertising, you can opt out at:
- Network Advertising Initiative:
- http://optout[.]networkadvertising[.]org/
- Digital Advertising Alliance:
- http://optout[.]aboutads[.]info/
Do Not Track
Some browsers include a “Do Not Track” setting. Currently, there’s no universal standard for responding to these signals, so our website doesn’t specifically react to them. However, we respect your general privacy choices through the methods above.
Third-Party Websites and Privacy
Our website may link to other sites or embed content from third parties (like LinkedIn, YouTube, etc.). Those sites have their own cookie policies. We’re not responsible for their practices. We recommend checking their policies if you’re concerned.
Websites we commonly link to or embed:
- Our partners’ websites
- Relevant regulatory or industry sites
Legal Basis for Our Cookie Use
Under GDPR and Cyprus law, here’s why we use cookies:
|
Cookie Type |
Legal Basis |
|
Essential/Technical |
Necessary for website functionality |
|
Analytics |
Legitimate business interest (improving our services) |
|
Marketing |
Your consent (given via banner) |
|
Social Media |
Third-party consent (controlled by social platforms) |
You have the right to withdraw consent for analytics and marketing cookies at any time without affecting cookies that are technically necessary.
What Information Do Cookies Collect?
Cookies themselves store different amounts of data depending on type:
- Technical cookies might store your session ID or language preference (minimal personal data)
- Analytics cookies typically store anonymized visitor patterns (IP address is usually anonymized or truncated)
- Marketing cookies might store your device identifier or a unique visitor ID so we can recognize you across visits
Cookies do NOT typically store:
- Your password
- Your financial account numbers
- Your full name (unless you explicitly provide it in a form)
- Sensitive personal data
How Long We Store Cookie Data
|
Cookie Type |
Retention |
|
Session cookies (essential) |
Deleted when you close your browser |
|
Persistent technical cookies |
Up to 1 year |
|
Analytics data |
Up to 2 years |
|
Marketing/advertising data |
30 days to 2 years depending on platform |
We delete analytics and marketing data when it’s no longer useful for our purposes or when you ask us to.
Email-Based Tracking
If you receive emails from us and they contain tracking pixels (tiny invisible images), those may track whether you opened the email and which links you clicked. This helps us know what content is relevant to our audience.
You can opt out of marketing emails at any time by clicking the unsubscribe link in any email we send.
Changes to This Notice
We may update this notice as:
- We change which cookies we use
- New technologies emerge
- Legal requirements change
- User feedback suggests improvements
We’ll update the “Effective Date” at the top of this page. If changes are significant, we’ll try to notify you.
Questions or Concerns?
About our cookie use: Contact info@willowserve.solutions
About a specific third-party’s cookies: Visit that company’s privacy policy or cookie settings
If you believe we’re not complying with privacy laws: You can lodge a complaint with the Office of the Commissioner for Personal Data Protection (Cyprus): https://www.dataprotection.gov.cy
Contact info@willowserve.solutions if you’d like details on any specific cookie.
